Was Ford Ethically Right in Its Decision to Design Improvements and Th Assignment

Was Ford Ethically Right in Its Decision to Design Improvements and Thereby Risk the Lives of Its Consumers - Assignment Example Ford was ethically wrong in its decision to forego the improvements and thereby risk the lives of its consumers. In any case, it certainly appears that Ford was rushing against time to capture the market and overcome its competitors in the compact car industry. On ethical and moral judgments, a decision informed by material benefits at the expense of human lives is certainly wrong and misguided. Worse still, the cost-benefit analysis conducted by Ford amounted to involving its consumers in a deal of which they were totally oblivious. For such a decision to qualify on ethical grounds, the automaker would have made public its decisions on the faults of the vehicle and the subsequent cost-benefit analysis so as to inform the potential buyers of Pinto. In such a case, the company would be exonerated from the faults that came as a consequence of the defect in the vehicle. Moral conduct regards human lives as totally absolute and should never be quantified with other material products.Huma n beings are generally risk-averse and would not really partake into evitable instances where their lives are put to risk. The passing on of the $11 to the customers comes after the maintenance has been made and the vehicle is devoid of the risk. In this case, the rationality of the customer does not, therefore, come in. their decision to buy the car is therefore pegged upon another thing like cost and taste but not a risk. It is therefore certainly much different from the case of the airbags which are optional and the consumer has to make a decision.